
Pietro
Sanguineti
(now), 2001
Duraclear in slide light-box,
195 x 240 x 20 cm, ed. 1/3
Pietro
Sanguineti's (now) is the present in brackets - the hypertrophy of immediacy,
exposed in the sheer size of the light-box, and at the same time relativized
and taken back by the device of punctuation. The brackets around (now)
are more that the relativization of sheer size; they delete the self-contradiction
that is simultaneously given immanently and launched strategically.
(now)
in brackets contains the very contradiction of the fiction of progress
and factual standstill that has also been mentioned in terms of understanding
Sanguineti's video loops. The brackets stand for an absent context and
for a language system, for grammar and punctuation, for a syntax that
is simultaneously relevant in terms of both form and content. As well
as this, Pietro Sanguineti reflects the strategies of Pop Art and Conceptual
Art in his use of language.
A
work like (now) is always to be read as a critical reconfiguration of
artistic positions like Joseph Kosuth's or Andy Warhol's as well. Both
the endless movement of the "now" in the video and the absurd size of
the word in the light-box stage an ironic self-negation of the concept.
At the same time this refers, crucially, to the continuing process of
valorization and devaluation in the production process, to which cultural
production is subject as well.